Take-Two, the GTA series developer's parent company, recently came forward again and emphasized that he still believes that the company has increased the pricing of the next-generation version of NBA 2K21 from the current market convention of 60 US dollars to 70 US dollars is a correct decision. The players have already Ready to accept this new price. According to an excerpt from the foreign media VGC, at this week's Morgan Stanley Technology, Media and Telecom Conference, Take-Two CEO Strauss Zelnick was asked again about his reaction to the new price of NBA 2K21 among players. Perceptions and how this will affect the future pricing of games. We announced a price of $70 for NBA 2K21, and our core idea was still to bring players a series of outstanding gaming experiences and a lot of repeatable playability. The last time a large-scale increase in-game pricing in the North American game market was in 2005 or 2006. We think consumers are ready, Zelnick said. However, as to whethe...
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