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Take-Two defends Next-generation NBA 2K21 with $70 price increase

Take-Two, the GTA series developer's parent company, recently came forward again and emphasized that he still believes that the company has increased the pricing of the next-generation version of NBA 2K21 from the current market convention of 60 US dollars to 70 US dollars is a correct decision. The players have already Ready to accept this new price.

According to an excerpt from the foreign media VGC, at this week's Morgan Stanley Technology, Media and Telecom Conference, Take-Two CEO Strauss Zelnick was asked again about his reaction to the new price of NBA 2K21 among players. Perceptions and how this will affect the future pricing of games.


We announced a price of $70 for NBA 2K21, and our core idea was still to bring players a series of outstanding gaming experiences and a lot of repeatable playability. The last time a large-scale increase in-game pricing in the North American game market was in 2005 or 2006. We think consumers are ready, Zelnick said.


However, as to whether the price of $70 will be fully applied to future games, he did not say anything directly. Once again, he emphasized that the company's main goals still focused on bringing players worthy of this price. Enrich game content.


Of course, he is also afraid that players will be discouraged because the game is too expensive. Come to a high-end restaurant, a very luxurious restaurant, with delicious cuisine and excellent service, but the final bill you get is found to be twice as expensive as you think. Maybe I won't visit again in the future.


Therefore, Zelnick once again emphasized that Take-Two still hopes to prioritize ensuring that consumers feel that the value they present in the product can exceed the required price, and this is their current pricing strategy.


For now, NBA 2K21 is one of the first next-generation games to officially announce the price increase to $70. When the pricing was formally made public in August last year, Zelnick also continued to defend the issuer's decision.


When the pricing was officially made public, it immediately caused quite the opposite view among players. Many game publishers have yet to decide whether to follow up comprehensively. However, Sony Interactive Entertainment seems to be ready. The PS5 home game "Demon Soul Remake" and "Spider-Man: Miles Moras" Ultimate Edition have been adjusted to $70. As for the person in charge of Xbox in an interview last year, he reserved his words and did not oppose the price strategy set by others, but they believe that consumers are the ones who decide the most suitable price.

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