As the earnings of home shoppers who sparkled with Corona 19, the earnings of home shoppers are back, while T Commerce operators continue to prominent growth.
It is an evaluation that it responds to the commerce market that changes to differentiated content simultaneously, with the advantage of data home shopping optimized for non-standing shopping. It is noteworthy that it will focus on mobile and live commerce in the second half of the year and will show stable growth.
According to the 23rd related industry, it was found to have been in full growth in the launch of the T-Commerce operator, and it was found that it was stable sales and operating profit in the past 2Q.
First, sales of SK Store were 78.1 billion won and operating profit recorded W7.4bn. This is a clip of 21.5% and 5.7%, respectively, respectively, respectively.
K shopping recorded 70.1 billion won and 35.2% YoY. This is also the largest revenue on the quarter.
Shinsegae TV shopping also recorded sales of W63.4bn and operating profit of W57bn. Sales and operating profit increased 214% and 185%, respectively.
T COMMUS operators have been analyzed because they have done various attempts through data home shopping and mobile. T Commerce is unlike TV home shopping, and has a variety of product broadcasts through the remote control through the remote control, and there is an advantage that it can sell a small amount of stock processing burden.
T Cummers will continue to grow with any strategy in the second half of this year.
Since the first quarter of 2019, SK Stair, which continues the surplus of the 9th quarter, is expected to grow in the second half of this year. In the meantime, research and development (R & D) investment has been introduced, and it is reported to have been in earnest growth.
Especially in 2H, we plan to elaborate product exposure that can be seen on TV through Status On (on) 2.0 upgrade. In addition, real-time rendering graphics programs are also expected to grow with the largest LED screen media monthly in Korea, the largest LED screen media monthly in June this year. The company is now establishing digital studios 2.0 with the end of September, which is expected to reduce time and cost in future directing and photography.
SK Store officials said, We have expanded the proportion of high-margin products such as home-related products, health foods, and beauty products, such as home-related products, health foods and beauty products, and increase the external alliance channels, and the growth of 2Q09 was expanded. I explained.
In the future, we are going to expand the lineup of Helenkaren and Indicade, our branded products, and will diversify sole specialization products, I am making a successful La Dao Kowa and making a successful rabbit know-how. I'm going to go.
I am the first place in the industry in SK Stair's mind. KT Alpha, which recently merged with KT MMO, and KT Alpha, which will open a new edition of digital commerce, will expand live commerce competitiveness through strengthening differentiated content in K shopping, and will take advantage of overseas Icumus market prices.
First, K shopping was the first Live Commerce, which was first introduced, K Shopping Mobile-TV app simultaneously watching the TV, allowing high-end, customers watching TV to watch TV screen. The mobile chat window is implemented in the TV, so that the customer response is immediately identified, and it is possible to communicate in real time such as feedback on questions.
K shopping plans to advance to the preemption of overseas Icumus market. China's international e-commerce platform, the 'Timol Global', and the Amazon's Amazon's Amazon 's' Show' Singapore Platform, which is expected to expand its entry into the global shopping platform.
K Shopping officials said, Not only to secure MZ generations through a collaboration, but also a variety of live commerce programs, and plan to expand the market.
Shinsegae TV shopping, which grows large as large as last year, will focus on introducing a highly advanced shipping service in the second half of the year.
The company has opened a refrigerated frozen logistics center and an online product logistics center for the first time in February this year, and in April, it is pouring up a system to build a system for fast delivery, including recovery services and convenience services .
We are also planning to enhance customer service through call center operational efficiency and expanding operations of mobile broadcasting 'Shinsegae TV shopping live'.
Industry officials said, In order to continue to grow in 2H, the T Commerce companies will have a common strategy, such as enlarging the platform and enlarging live commerce, said the advantage of each specialized advantage for each company may go to the growth of growth.
Comments
Post a Comment